Our Story

Hello and welcome to our page!

The Kind Store was founded by Mel Fleming and her family. Her little product testers Milla & Sam were the inspiration, during a long Covid lockdown in NSW.

Mel & Her family have since sold the business to Jade & Alicia from Empower Early Learning. The team at Empower Early Learning were very valued customers and supporters from the very beginning.

With a shared vision and a passion for all things play The Kind Store will continue to operate under the new owners Jade & Alicia. 

The aim behind The Kind Store is to create a collection that inspires memories, encourages creativity and promotes a sense of calm. 

We really appreciate you visiting The Kind Store and hope you find something special for the ones you love! 

The Kind Store xx